Privacy Policy

SharpAlpha.ai ("we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you interact with our website, services, and products. By using our platform, you consent to the practices described in this policy.

The data controller responsible for your personal data is SharpAlpha.ai. For any privacy-related enquiries, please contact us at: privacy@sharpalpha.ai.

We may collect the following categories of personal data: • Contact information submitted via our contact form, including name, email address, and any message content you provide. • Usage data collected automatically when you visit our website, including your IP address, browser type, pages visited, time spent on pages, and referral source. • Cookie data and similar tracking technologies (see the Cookies section below). • Client account data collected during the onboarding process, including company name, job title, and payment information (processed via bank transfer through Revolut).

We use your personal data for the following purposes: • To respond to enquiries submitted through our contact form. • To provide, maintain, and improve our sports trading intelligence services. • To manage client accounts, billing, and support. • To analyse website usage and improve the user experience. • To comply with our legal obligations. • To send service-related communications (we do not send unsolicited marketing without your consent).

We process your personal data on the following legal bases: • Contractual necessity: where processing is required to perform a contract with you or to take pre-contractual steps. • Legitimate interests: for website analytics and improving our services, where such interests are not overridden by your rights. • Legal obligation: where we are required by law to process your data. • Consent: where you have provided explicit consent, such as subscribing to communications.

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by applicable law. Contact form submissions are retained for up to 24 months. Client account data is retained for the duration of the contract and for a further 7 years for legal and accounting purposes.

Our website may use cookies and similar technologies to enhance your browsing experience and collect usage analytics. Cookies are small text files stored on your device. You may control or disable cookies through your browser settings; however, doing so may affect the functionality of the website.

We may share client's data with trusted third-party service providers who assist us in operating our website and delivering our services. These include hosting providers, analytics platforms and payment processors (for processing wire transfer payments). All third parties are required to handle your data securely and in accordance with applicable data protection laws. We do not sell your personal data to third parties.

Where we transfer personal data outside of the UK or European Economic Area, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the relevant authority.

Depending on your jurisdiction, you may have the following rights: • The right to access the personal data we hold about you. • The right to rectify inaccurate or incomplete data. • The right to erasure (the "right to be forgotten") in certain circumstances. • The right to restrict or object to processing. • The right to data portability. • The right to withdraw consent at any time where processing is based on consent. To exercise any of these rights, please contact us at privacy@sharpalpha.ai. We will respond within 30 days.

We may update this Privacy Policy from time to time. The most current version will always be available on our website. We encourage you to review this page periodically.